01/30/2023
shrm
The NCSU chapter of Society for Human Resource Management reached out for a rebrand of their existing logo that would maintain the values of their organization and also be a fresh change. Created in Illustrator, Photoshop, and Canva.
original logo design
Logo iterations
The student organization’s main mission is empowering future HR leaders through Networking & Professional Development and developing career readiness. After much discussion with the organization, I chose to play around with the letter S and tie in the connection aspect between students and HR personnel in business.
Final Logo designs
I developed three different designs, each with three color ways depending on the background in which the logo is being used. I documented my work in a simple brand identity kit to also hand off to the student organization for future reference.
Other assets
Created a sample instagram page layout utilizing the color palette I provided and began developing a tote bag/shirt illustration design.
